Fresh From Florida
Florida Agricultural Promotional Campaign (FAPC)
Mission and Overview
The Florida Agricultural Promotional Campaign (FAPC) is an identification and promotional program designed to boost the image of Florida agriculture and increase sales by helping consumers easily identify Florida agricultural products. The multimedia campaign also helps increase public awareness of the importance of Florida agriculture, which has an overall economic impact estimated at more than $100 billion annually.The FAPC provides an opportunity for Florida's agricultural industry to benefit from a multi-tiered advertising campaign coordinated by the Florida Department of Agriculture and Consumer Services. Those participating in the program are authorized to use a variety of distinctive logos on their promotional materials so that consumers and buyers can easily identify Florida agricultural products.
In addition, radio, television, print and billboard advertising is utilized to promote Florida agriculture and to create a positive image of the Florida farmer.
The promotional campaign was authorized by the Florida Legislature in 1990. The Florida Department of Agriculture and Consumer Services was designated to implement the program, following guidelines established by an advisory council. The council is composed of producers, shippers, packers, retailers, commodity association representatives and a consumer and Department representative.
Benefits of Membership
As a participant you will benefit from this multimedia advertising campaign. By placing FAPC logos on your products and packaging, consumers can easily identify and purchase Florida-grown products. Advertising products with the "Fresh from Florida" and "From Florida" logos increases consumer awareness of the availability and freshness of Florida products and increases your sales.All applications are subject to verification before being processed. As a member, you will:
-- Have access to the "Fresh from Florida" logos to use on products, packaging and promotional items.
-- Be listed on our online "Agricultural Product Search" website.
-- -- Receive graphic assistance as requested (Each graphic design is limited to (2) two rounds of edits or changes)
-- Tie-in to supermarket commodity promotions when retailers promote Florida agricultural products in newspaper and store circular advertisements.
-- Have the opportunity to participate in industry trade events at a reduced cost.
-- Receive commodity-specific and generic promotional point-of-purchase materials.
-- Receive a farm sign customized with your business
name.
(Benefit available to paid members only.)
-- Receive "Fresh from Florida," the FAPC promotional magazine. This publication serves as a communication tool for industry buyers and are distributed by mail and at industry trade events.
Download the FAPC Application/Registration Form (PDF)
